Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known. In 1961, Elvis gave a benefit concert at Bloch Arena in Hawaii that raised over $65,000 toward the building of the U.S.S. Arizona Memorial at Pearl Harbor. The resulting publicity gave new life to the fund-raising effort, which had, by then, lost its momentum. The memorial opened a year later. Audience tickets for his 1973 Aloha from Hawaii television special and its pre-broadcast rehearsal show carried no price, as each audience member was asked to pay whatever he or she could. The performances and concert merchandise sales were a benefit raising $75,000 for the Kui Lee Cancer Fund in Hawaii. Each year, for many years, Elvis gave $1,000 or more to each of fifty Memphis-area charities, but also continually made many other charitable donations in Memphis and around the country. Most of Elvis’ philanthropic endeavors received no publicity at all. Throughout his adult life, for friends, for family, and for total strangers, he quietly paid hospital bills, bought homes, supported families, paid off debts, and much more. Elvis’ legacy of generosity continues through the work of the Elvis Presley Charitable Foundation, which is the philanthropic branch of Elvis Presley Enterprises, Inc. and the creator of the Elvis Presley Endowed Scholarship Fund at the University of Memphis. The tradition of giving also continues through the work of the Elvis fan clubs worldwide, most of which are heavily involved in charitable endeavors in Elvis’ memory.